Unprecedented Growth for Monster Energy Supercross in ’18
By Dan Lamb March 8, 2018
Monster Energy Supercross Experiences Unprecedented Growth 2018 Viewership Up 16 Percent as Attendance and Digital Engagement All Increase
Monster Energy AMA Supercross, an FIM World Championship, is proud to announce the sport is experiencing record growth across television viewership, live attendance and digital engagement.
At a time when traditional sports continue to face changes in viewing habits, the most competitive and highest-profile off-road motorcycle racing championship in the world is recording its highest viewership since FS1’s 2013 launch, with a 16-percent year-to-date increase over 2017. Specifically, the Anaheim 1 opener was up 18 percent and the Tampa race was the most-watched race this calendar year, with 434,000 viewers. Streaming of Supercross on the FOX Sports GO app is also up 68 percent from last year.
At the same time, live attendance is up year-over-year as the sport has entertained nearly half a million fans through the first nine rounds, with sellouts recorded at Anaheim 1 and 2 and near sellouts at San Diego and Oakland.
Jason Anderson (21) and Ken Roczen (94) battle for the 450SX Main Event win at the Oakland Supercross on Feb. 3, 2018 where Anderson won by less than a second. Photo credit: Feld Entertainment, Inc.
In its 44th season, Supercross continues to engage a powerful 18-34-year-old male audience across the @SupercrossLIVE social platforms of Facebook, Instagram, Twitter and Snapchat, which includes a total following of 4.5 million. Fans have interacted more than 32 million times since the beginning of the season, putting it above comparable live event brands and motorsports series.
In its second year, the Supercross Video Pass has aired in 133 countries around the globe, further expanding Supercross’ international audience to accommodate its growth. The top three countries tuning in are Canada, Australia and the United Kingdom.
The 2018 Supercross season introduced major format changes that redefined the sport for the first time in over two decades, including an all-new points system, the elimination of Semi qualifiers and the announcement of the Monster Energy Supercross Triple Crown, a three-city showdown to add an exciting twist, greater total race time and more star time in front of the fans.
For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to SupercrossLIVE.com, the official website of Monster Energy Supercross, or follow via social channels:
FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com and FOX Sports GO. Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.
About Monster Energy Supercross
Monster Energy AMA Supercross, an FIM World Championship, is the most competitive and highest-profile off-road motorcycle racing championship in the world featuring innovative track designs and attracting impressive crowds set inside recognizable and prestigious stadiums. Feld Entertainment, Inc., parent company to Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live!, Sesame Street Live! and Marvel Universe LIVE! is the world’s largest producer of live family entertainment. Visit SupercrossLIVE.com for more information.
About Feld Entertainment
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that uplift the human spirit and bring people together. Properties include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live!, Sesame Street Live! and Marvel Universe LIVE! Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
About the American Motorcyclist Association:
Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit www.americanmotorcyclist.com.