My oh my, what a difference ten months makes. It is awesome to report that CBD has entered SX after being completely banned earlier this year. Back in January, FELD banned all CBD logos from being present anywhere near Monster Energy Supercross, which threw a big wrench into the programs of Dean Wilson (IgniteCBD), Chad Reed (cbdMD) and some other riders’ sponsorship programs for the 2019 Monster Energy season.

I personally thought the rule was silly with the new Farm bill signed into law that made in federally legal, but early into the ’19 season, FELD announced these rules: “Signage or promotional displays for CBD-related products will not be allowed in the pit areas. No rider will be allowed to race with logos or other promotional displays on their person, their uniform, their gear, or on their bike. Failure to comply with this will result in a rider being removed from a race or denied entry.”

Watch Chad Reed’s post-race interview video below from earlier this year to see how he still promoted cbdMD despite the ban.

FELD had established a firm and unwavering stance on CBD products, but when we showed up to the 2019 Monster Energy Cup, the cbdMD logos were all over Chad Reed and his bike, and cbdMD had even bought themselves their own corner on the track that was aptly named the cbdMD turn. They say nothing turns the wheels of legislation like money and cbdMD had obviously stepped up in a big way.

As of now, not only is it okay for riders to accept sponsorship from CBD companies and display their logos as much as possible, but FELD just sent out a PR today that cbdMD is now the Exclusive CBD Partner of Monster Energy Supercross and the Monster Energy Cup. With that, the demographics of SX viewers and the very deep pockets of the marijuana industry at the moment, do not be surprised to see the CDB logos start to compete with energy drinks on a real level. That is a fight I think most everyone in moto welcomes.

You can check out the PR below.

Ellenton, Fla., (October 22, 2019) – Feld Motor Sports, Inc. announced today that cbdMD, Inc. (NYSE American: YCBD) has come on board as the exclusive CBD partner for both Monster Energy Supercross and the Monster Energy Cup. The multi-year agreement officially began at the annual all-star event held at Sam Boyd Stadium in Las Vegas this past weekend and will extend into the 2020 Monster Energy AMA Supercross, an FIM World Championship, season.

“We’re excited to be the first motorsport to have an exclusive deal within the CBD category,” said Jason Bitsoff, SVP of Global Sponsorship for Feld Entertainment. “Supercross is leading the way in the motorsports industry and we’re always looking at partners that are also category leaders.”

cbdMD sponsors an array of professional athletes that cover a broad spectrum of sports, from pro surfing, beach volleyball, golf and tennis, to MMA and Supercross. The Monster Energy Cup, an invite-only race attracted the elite of the sport both on and off the track and featured a potential $1 million purse, the largest prize in motorcycle racing, and included an iconic in-seating track section dubbed the cbdMD skyhook.

“As a category exclusive partnership with Feld Motor Sports, cbdMD is excited to expand our relationship to both Monster Energy Supercross and their fans. We feel this fast-growing sport is the perfect platform for our products, and the weekend was nothing short of a huge success for our vision for the future and the growth of our brand,” said Caryn Dunayer, President cbdMD.

For more information on the Monster Energy Supercross ,visit, the official website of Monster Energy Supercross, or follow via social channels:

About Monster Energy Supercross:
Monster Energy AMA Supercross, an FIM World Championship, is the most competitive and highest-profile off-road motorcycle racing championship on the planet visiting 13 different states in 2020. Founded in America and sanctioned by the American Motorcyclist Association (AMA) in 1974, Supercross is currently co-sanctioned by the Federation Internationale de Motocyclisme (FIM), the official global governing body for motorcycle racing, thus making it a formal World Championship. Over 17 weeks and a million-dollar All-Star Race, Supercross attracts some of the largest and most impressive crowds inside the most recognizable and prestigious stadiums in North America to race in front of nearly one million live fans and broadcast to millions more worldwide. For more information, visit
About Feld Entertainment, Inc.:  
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, Jurassic World Live Tour and DreamWorks Trolls The Experience. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit for more information.
About cbdMD:
cbdMD, Inc. is a nationally-recognized consumer cannabidiol (CBD) brand whose current products include CBD tinctures, CBD gummies, CBD topicals, CBD bath bombs, and CBD pet products. cbdMD is also the proud partner with the BIG3 Basketball League, Barstool Sports, Bellator MMA, Life Time, Inc. and Nitro Circus. cbdMD has one of the largest rosters of professional sports athletes who are part of “Team cbdMD.” To learn more about cbdMD and our comprehensive line of over 100 SKUs of U.S. produced, THC-free CBD products, please visit: or follow cbdMD on Instagram and Facebook or visit one of our 3,000 retail outlets that carry cbdMD products

Feature photo: by Octopi – Courtesy of Monster Energy


Dan Lamb is a 12+ year journalist and the owner of MotoXAddicts.